Digital Strategy
Webfactory is synonymous with eBusiness and digital strategy. Clients who choose to develop their online strategy with us gain valuable insights into their online status and why they need to grow their online business. The result is an agreed digital roadmap designed to maximise return on investment and meet digital business objectives. This becomes a key tool for planning and measuring your online investment.
Our approach
We approach your digital strategy from a number of angles, including a comprehensive digital audit, stakeholder interviews and cost/benefit analysis. The result of our research is a clear definition of your strategic requirements, which in turn helps produce your two to five year strategy roadmap for digital investment.
Services offered
- Digital Strategy
- Social Strategy
- Content Strategy
- Mobile Strategy
- SEO Strategy
- Project Management
User Experience
Delivering a great user experience is a core goal of any online project – and of the Webfactory UX team. Without happy, contented users your website will find it difficult to succeed. Webfactory's design processes revolve around the user and their requirements, from discovering who they are to delivering what they need.
Our approach
We believe the key to user happiness is reached through a combination of UX tools that cover user requirement research, flow diagrams, user journey mapping, prototyping, wireframes and user testing (UAT). By the time we reach the visual design phase for your website we have all the building blocks to produce a user experience that will deliver what your online audience wants and more.
Services offered
- User Research
- UX Workshops
- Persona Definition
- User Journeys
- Information Architecture
- Sketching & Wireframing
Technology
Technology is at the heart of what we do. By assessing and recommending new and innovative technologies, we can continue to offer you and your market rewarding online experiences.
Our approach
Webfactory works across a range of development languages and platforms and will actively discuss your preferences and requirements with you in order to make the best technological decisions for you and your online users.
While we are not tied to any particular technologies, we have some excellent tools up our sleeves. In terms of content management systems (CMS) we are the exclusive suppliers of Roxen CMS to the Irish market. Roxen is a feature rich CMS solution powering 22 of our client websites. Its excellent workflow features and ease of use make it ideal for dynamic websites.
We are also partners with the Magento and Shopify ecommerce platforms and our partnership with Another 9 hosting ensures we can deliver a robust end-to-end service to clients.
Services offered
- Website Development
- Mobile Website Development
- Responsive Web Development
- Content Management Systems(CMS)
- eCommerce Solutions§
- Application Development
Digital Marketing
Attracting high quality traffic to our clients' websites is fundamental to what we do. After all, there is little point in having an incredible website without driving users, customers, leads and ultimately results. Our digital marketing team is focused on building your digital marketing strategy to improve online visibility, increase website visitors and maximise engagement and conversions.
Our approach
Webfactory offers a wealth of digital marketing expertise spanning SEO, PPC (Google AdWords & Bing Ads), Social Media Marketing, Content Strategy, Content Marketing, Web Analytics, Email Marketing and Display Marketing.
We assist clients with their digital marketing strategy and planning right through to creative design, A/B testing and full data and traffic analysis. From targeted online marketing campaigns to brand building via social media, we have digital marketing solutions for every type of client requirement.
Services Offered
- Search Engine Optimisation(SEO)
- Social Media Marketing
- Content Strategy
- Web Analytics
- Pay Per Click(PPC) Advertising
- Display Advertising
Creative Services
Driving customers to your website is one thing, but telling a story at a glance is something else. Building a brand includes a large amount of visual media, and here at Webfactory we have a team of designers, art directors, copywriters and digital strategists all focused on delivering your message in the best way possible.
Our approach
Working closely with the client, we go through a series of workshops and sketches following an initial briefing session, before nailing down the final creative approach to take – the one that will build your image and drive your online and offline brand onwards and upwards.
Services offered
- Creative strategy
- Web design – responsive and mobile
- Display banners
- Video
- Animations & illustrations
- Infographics
- Copywriting