About the Client

Bord Gáis Energy is the retail arm of Bord Gáis, selling gas and electricity to all market segments, with related activities including call centre management, billing and sales and marketing. It also provides appliance servicing products to customers. Bord Gáis Energy serves over 600,000 gas customers and 300,000 electricity customers.

The Challenge

Having worked with Bord Gáis in developing their Digital Strategy we have a deep understanding of their business in terms of their strategic goals online for acquisition and customer management. The brief for the redevelopment project was to deliver a new website to meet and exceed the needs of their five market segments. This included the 350,000 new domestic electricity customers won as part of the Big Switch campaign.

Our Solution

We invested a significant amount of time determining the best way to present the commercial aspects of the site for new and existing customers. The result of this work is a highly intuitive website with focused commercial services and supporting content. One innovative feature was the development of an Interactive House for the new Home Services division of Bord Gáis Energy. This feature allows potential home services customers to browse a virtual house and interact with products/services within this house that can be bought either via their account or an online store.

Services Provided

• Digital Strategy
• User Experience
• Design and Development
• Interactive Video
• Content Strategy
• SEO