About the Client
Allied Irish Banks (AIB) is one of the "Big Four" commercial banks in Ireland. AIB offers a full range of personal, business and corporate banking services. The company turned over €2.3 Billion in 2011 and had an operating income of €68 million.
The Challenge
Working with the AIB Online development team we mapped out a plan to bring together the disparate websites that AIB had built up for products and services over the years under the primary www.aib.ie domain.
Our Solution
Starting with the Business website we initially spent time analysing and benchmarking banking services internationally with what AIB had on offer. This provided us with a number of insights as to how best to plan for a redevelopment of the online business proposition. We then moved into a detailed User Experience phase that allowed to validate the proposed new architecture and services with AIB stakeholders. Finally we designed the finished website and business internet banking areas. The portal site was designed fully responsive which is a huge asset to business customers who are on the go.
How We Did It
- Simplified 'task based' navigation reduced down the primary navigation from 14 menu items to 5.
- Innovative new Responsive Web Design for the portal business site.
- Innovative new design for Small Business Internet Banking based on new small business services.
- Entirely new design treatment based on recent AIB brand evolution.
Services Provided
- Analysis
- User Experience
- Design and CMS
- Content Strategy
- Content Writing
- SEO
- Testing